“On social media, images and hashtags can spread like wildfire. Posts that go viral are usually those that prompt a visceral reaction from users who feel moved to reshare and, in the best cases, take action based on a post. The scale, reach, and free nature of social media make it lucrative for nonprofits on tight budgets to leverage it as a platform for soliciting donations and raising awareness through storytelling.”
Anita Varma, the assistant director of Social Sector Ethics, as well as Journalism & Media Ethics at the Markkula Center for Applied Ethics, recently wrote on the topic of Ethical Storytelling on Social Media. Read the full article here.
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